For everyone who never
skips the GRWM.
I turned getting ready into something people tune in for: makeup, outfits and an honest run-through of my day. Alix Earle Merch is for the people who feel like they know me, the ones who were there from the first TikTok and the ones who just found the podcast.
Shop the collection →

Hot Mess, Miami
and a disco heart.
I was born in New Jersey in 2000 and started posting on TikTok in 2020 as a student at the University of Miami. My Get Ready With Me videos, doing my makeup while talking through my day, made me one of the best-known creators online. In 2023 I announced my podcast, Hot Mess with Alix Earle, and in 2025 I finished second on Dancing with the Stars.
Every design here comes from my world: the Hot Mess name of my podcast in script and varsity letters, a red or pink disco-ball heart, a Miami Mama nod to the city where I went to college, a WWAD? photo strip and a slogan for anyone who is a mess but at least a hot one.
They come on tees, long sleeves, crewnecks and hoodies, with kids' and youth sizes too. Every product page has its own size chart, and if you have a question about an order, my team is a message away on the contact page. Pick your design, pick your fit, and get ready.
Made for you.
A size chart on every product
Every product page has its own size chart, so you can check the fit before you order.
Every design has a story
Each design comes from my world, and the product page tells you exactly what's on it.
Your order, one link away
Your order confirmation email has a link where you can check your order's status at any time.
Made to be worn
On a night out, in class or on the couch with the podcast on. Merch is better worn than kept.